Email Marketing has exploded in the past few years. There are a number of services out there to manage mailing lists. Email services also include a number of data collection tools that allow quick assessment of the campaign. Many include integrated social media tools that allow senders to collect detailed information about recipients of their messages via social media sites like Facebook. Publicly shared data such as location, age, and gender can be collected. Clients can also integrate Google Analytics data to see if a campaign directed traffic to their website, and what they viewed while visiting.

According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08. As such, it outperforms all the other direct marketing channels examined, such as direct mail. In Datran Media's 2010 Annual Marketing & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email.

For the past three years Mark McKenna Photographic has been designing email campaigns for local clients like Praxis Fitness. The goal has been to combine text and images to quickly get a message across. Be it a new session of Praxis Fitness Boot Camp sent to alumni of the class or sending a grand opening announcement for Origin Design Lab email marketing has proven to be a great investment for clients.

Like it or not social media sites are here to stay. Utilized properly, social media sites can be the ultimate word of mouth campaign. Just a few statistics from Wikipedia demonstrate the value of marketing on social media sites.

• Social networking now accounts for 22% of all time spent online in the US.
• A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009.
• Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day.
• More than 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before.

Mark McKenna Photographic can assist you in tapping into the social networking phenomenon. By setting up integrated Facebook and Twitter accounts and linking email campaigns to those accounts clients can quickly deliver messages beyond traditional marketing schemes. Additionally, social sharing tools can be integrated into client websites making it easy for visitors to help spread the word about your business.